R A K U T E N

Who’s the best shopper of all time?

For Super Bowl 2023, we wanted to connect with millennial women. For that, we needed their generation’s greatest influencer. You might think of Lindsey, Kim, or Paris. But we all know the real OG influencer crashed onto the big screen in a white Jeep, way back in 1995.

Despite how clueless she may seem, she’s always been totes clued in on shopping. And when it comes to shopping without Rakuten, she only has one thing to say; As if.

Don’t Bug - Teaser

Not So Clueless

I Love Saving