A T L A N T A U N I T E D

Unite & Conquer
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How do you bring about the death of a “Bad sports town?” Get a MLS team. In 2017-2018, before there was a stadium, a full roster, or even a kit, we decided to tell everyone about it.

The result: The most successful sports franchise launch in history according to ESPN and Sports Illustrated. A 3-year waiting list for season tickets. And the league’s single-game attendance record broken 5 times in the first season and a half.

Atlanta United’s 45,000 plus average home attendance is higher than any NBA or MLB team – a testament to a team and a city united.

So now that we’re here, let’s pour one out for Atlanta as we knew it.

Case study

Fan Mantras

Throughout the season, we keep our supporter's passion burning with mantras that act as rally cries for the entire city.

Creating a rivalry

Rivalries are what make sports great. To create one from scratch, Atlanta United decided to taunt their neighbors Orlando City SC. Everyone got the message and then, in the spirit of good sportsmanship, we took it down.

Permanent mark

At the intersection of Confederate and Atlanta Aves in Grant Park, a historic Atlanta neighborhood, we helped fans petition the city to change the name of Confederate Ave. to United Ave. After the signs went up, the Atlanta and United intersection were adjusted to have Atlanta on top, continuing to spread the message that Atlanta’s United.

Marketing blitz

At the intersection of Confederate and Atlanta Aves in Grant Park, a historic Atlanta neighborhood, we helped fans petition the city to change the name of Confederate Ave. to United Ave. After the signs went up, the Atlanta and United intersection were adjusted to have Atlanta on top, continuing to spread the message that Atlanta’s United.

N E X T P R O J E C T

CREDIT COMEBACKS