Rakuten brought the world of fashion and rewards together as the official sponsor of New York Fashion Week for a two-year partnership. To bring the partnership to life, we created Wear the Runway, a shoppable fashion series featuring industry leaders Elaine Welteroth and Erin Walsh.

The series gave consumers an inside look at the season’s biggest trends while allowing them to shop featured runway-inspired looks and earn 10% Cash Back. By transforming NYFW inspiration into an accessible shopping experience, Rakuten showed that style doesn’t have to stay on the runway—it can come with rewards.