W O R D S  W I T H  F R I E N D S  2

THE POWER OF WORDS

For years, Words With Friends was a cultural phenomenon that captured the minds of everyone from my mom to Alec Baldwin. So when it came time to reintroduce the world to the most popular mobile game of all time, we decided to pull some heart strings in the process.

CASE STUDY

LAUNCH ANTHEM: GRAMPS

ONLINE CONTENT

INTERACTIVE HOLIDAY CARDS

To demonstrate how one word can be a game-changer, we created interactive holiday cards that mimicked the functionality of the game.

  • Writer: Chiara Gustafson
    Writer Intern: Drexton Redway
    Art Director Intern: Macaihah Broussard
    ACDs: Austin O'Connor & Phil Van Buren
    ECD: Elaine Cox
    Director: Adam & Dave
    Editor: Christjan Jordan
    VFX: The Mill