R A K U T E N S U P E R B O W L - 2 0 2 3
NOT SO CLUELESS
For Super Bowl 2023, we wanted to connect with millennial women. So we turned to their generation’s original influencer and arguably the greatest shopper of all time.
Before Lindsay, Paris or Kim, there was Cher Horowitz. She crashed onto the big screen in a white Jeep in 1995 and has been a shopping icon ever since.
She may be clueless, but when it comes to shopping, Cher has always been totes clued in. And shopping without Rakuten? As if.T E A S E R
:15 DON’T BUG
B I G G A M E S P O T
:30 NOT SO CLUELESS
R E T A R G E T I N G
I LOVE RAKUTEN
R A K U T E N X C R I S T I A N S I R I A N O
NYFW CAPSULE COLLECTION
Rakuten partnered with Christian Siriano to take Clueless from the Big Game to the runway. Siriano reimagined Cher’s iconic yellow plaid suit and created four original Clueless-inspired looks that debuted as part of his FW23 NYFW show, extending the campaign into fashion and culture.
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