SNOWWOMEN GET IT
R A K U T E N
Friends tell friends how to shop
For our 2024 Holiday Campaign, we leaned into a simple shopping truth: friends tell friends how, when and where to shop. To show this, we picked two fashionable shoppers who were uniquely qualified to talk about stacking Cash Back and the holidays, because they’re holiday stacks themselves.
Snowwomen Get It :30
Did She See It :15
C R E D I T S
Writer: Mary Unger-Hernandez
GCDs: Kristin Graham & Tom Coates
Producers: Jenna Van Deventer
Director: Speck & Gordon
Editor: Graham Turner
Color: Daniel De Vue
VFX + Finish: Framestore
Music Supervision: Caya