R A K U T E N

You always win with Cash Back.

Some people go to any length to get the best deal. Shopping with Rakuten, however, is an easy win. With Rakuten, you get Cash Back when you buy the things you want and need. To communicate this idea, we used a very clear win/lose situation - where a winner is declared - to illustrate that Rakuten shoppers always prevail.

Teaser

What does an evil villain do best – laugh maniacally, even when no one’s looking. You know what they say. Practice makes perfect.

High Stakes (Extended Cut)

And what does an evil villain do better than laughing maniacally? They lose. Especially when they come face to face with Cash Back.

The After Party

After the showdown, our players and party-goers – including influencer sisters Sara and Erin Foster – all gather around the table to talk about all things Rakuten.

The Players

Our villain only invites the best of the best to play at her table. This table is the who’s who’s of the world. an Heiress, a textile matriarch, a prince, a decorated sea captain, and a world-renowned rapper.