R A K U T E N  S U P E R  B O W L - 2 0 22

NOTHING BEATS CASH BACK

For Super Bowl 2022, Rakuten set out to prove that while some people will go to extreme lengths to find the best deal, shopping with Rakuten is the easiest win. Starring Hannah Waddingham, the campaign brought a dramatic win-or-lose scenario to life, making one thing clear: with Rakuten, you always win with Cash Back.

By showing that shoppers can earn Cash Back on the things they already buy, we turned a simple shopping benefit into a powerful advantage. Whether you’re chasing a deal or just buying what you need, Rakuten gives everyone a reason to win.

T E A S E R 

:15 EVIL LAUGH

B I G  G A M E  S P O T

:60 HIGH STAKES

THE AFTER PARTY

To keep the momentum going after the big game, we created a series of retargeting spots that brought viewers deeper into the world of the campaign. By catching up with the other players, we gave audiences the inside scoop on Rakuten and showed how Cash Back makes every shopper a winner.

:15 HIGH WAISTED OPULENCE

:15 HEAR ME?

:15 TABLE TALK

C A M P A I G N  R E S U L T S

+3B IMPRESSIONS

#1 RETAIL SUPER BOWL AD PRESS STORIES

+9% MEMBER GROWTH

+150% SEARCH TRAFFIC

  • Writer: Luke Zehner
    GCDs: Kristin Graham & Tom Coates
    Producers: Jenna Van Deventer & Fearghal O'dea
    Director: Matt Aselton
    Editor: Pete Koob
    Director: Matt Aselton
    VFX + Finish: Method Studios
    Music Supervision: Walker