CREDIT KARMA

HIGHLIGHTED WORKS

PROGRESS STARTS HERE

TV CAMPAIGN

Everyone finds ways to make life work. But when it comes to financial health, quick fixes only go so far. Credit Karma helps turn that uncertainty into progress so they can stop dealing, and start living.

:30 TINY LAWN

:30 UPSIDE DOWN

:30 CONSTANT CAR HORN

Writer: Brian Bernbaum
CDs: Matt Stafford & Beau Hanson
Producers: Slava Basovich & Mark Tobin
Director: Jess Coulter

CREDIT COMEBACKS

TESTIMONIAL CAMPAIGN

Every credit journey tells a story. We spoke with hundreds of Credit Karma members who boosted their credit scores by more than 100 points in one year. Their stories showed how the right tools can improve credit, unlock financial progress, and change lives.

AMBER - PORTLAND, OR

JUSTIN - GERMANTON, NC

THOMAS - LAND O’LAKES, FL

Producer: Emily Yau
Copywriter: Chiara Gustafson
Creative Director: Rus Chao & Beau Hanson
Directors: Leah Nelson & Jay Grandin
Animation: Giant Ant
SFX: Mission Film and Design

AMY - CLAYTON, DE

TJ - HICKORY HILLS, IL

2020 VOTER ROADMAP

VOTER REGISTRATION CAMPAIGN

In 2020, everyone had the same message for voters: this election is on you. But we saw a different challenge. The weight of making a difference could make voting feel overwhelming. So we focused on removing friction and making participation feel simple. Because, just like checking your credit score, taking the first step should feel easy.

The campaign helped:
440K people register to vote
500K people create a voting plan
100K people request absentee ballots

SOCIAL GIPHY STICKERS

We created shareable badges that captured the reality stay-at-home life. After registering or checking their voter status, members could choose their favorite to share. The badges generated 13M+ impressions and landed in Instagram’s trending section.