CREDIT KARMA: VOTER ROADMAP
We all knew the 2020 election would be important. And while much of the discourse was around how this election was on us - as voters - to make a difference, we knew that message added a lot of unnecessary pressure. So we opted for a different route. We want to make voting feel both approachable and easy. Because we believe that casting your vote should be as easy as checking your credit scores.
DESIGN
Since our main goal for the Voter Roadmap was to simplify the registration/ ballot process for our members, we wanted all of the designs to reflect this. So we tried to embed all of the visuals with an air of ease and whimsicalness. Here’s some stand out examples.
VOTER BADGES | INSTAGRAM STICKERS
We created a series of shareable badges that spoke to the fact that we were all under stay-at-home orders. Once a member successfully registers or checks their status, they can choose their favorite.
RESULTS
Leading up to the 2020 election, these badges have raked up over 13 million impressions and they ended up in the trending section on Instagram.
Giphy liked the badges enough that they featured it in their #AnimateTheVote series. We also created real stickers & pins to send out to our employees and members who registered to vote through the campaign.
