VOTER ROADMAP
C R E D I T K A R M A
Voter Roadmap
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We all knew the 2020 election would be important. And while much of the discourse was around how this election was on us - as voters - to make a difference, we knew that message added a lot of unnecessary pressure. So we opted for a different route. We want to make voting feel both approachable and easy. Because we believe that casting your vote should be as easy as checking your credit scores.
Design illustrations
VOTER BADGES / INSTAGRAM STICKERS
We created a series of shareable badges that spoke to the fact that we were all under stay-at-home orders. Once a member successfully registers or checks their status, they can choose their favorite.
RESULTS
Leading up to the 2020 election, these badges have raked up over 13 million impressions and they ended up in the trending section on Instagram.
C R E D I T S
Writer: Brian Bernbaum
CD: Matt Stafford
CD: Kristin Graham
Animator: Tyson Dale
A N D T H A T ’ S W R A P
HOPE YOU ENJOYED THE WORK