W O R D S W I T H F R I E N D S 2

Words bring us together
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For years, Words With Friends was a cultural phenomenon that captured the minds of everyone from my mom to Alec Baldwin. So when it came time to reintroduce the world to the most popular mobile game of all time, we decided to pull some heart strings in the process.

Gramps

In order to effectively launch Words With Friends 2, we had to remind people why they played the game in the first place: the connections they make along the way, which transcend both age and distance.

Fan Anthem

To sustain momentum, we created a user-generated anthem that that championed real connection among Words With Friends fans.

Interactive Holiday Cards

Then, we demonstrated how one word can be a game-changer with interactive holiday cards that mimicked the functionality of the game.

N E X T P R O J E C T

POP QUIZ