Problem:  College students don't view Planned Parenthood as a place for them.
Mission:  Make Planned Parenthood more relatable to college students.
Insight:  It’s like a friend with actual benefits.

 

LAUNCH

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GETTING AROUND

We will spread our message through participating college campuses.  Just to get the juices flowing.

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CARE PACKAGE

Incoming students will receive a bulging package with items and info to help them stay on top of their sexual health. 

V-CARD

Planned Parenthood will introduce a college credit card called the 'V-Card'. Swipers will receive 3% cashback when purchasing products from companies that contribute to Planned Parenthood.

Some example companies are: Nike, Starbucks, Groupon, Amazon, and CVS.

 

 
 
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Co-CREATOR:

Chiara Gustafson  // Copywriter