Problem: College students don't view Planned Parenthood as a place for them.
Mission: Make Planned Parenthood more relatable to college students.
Insight: It’s like a friend with actual benefits.
We will spread our message through participating college campuses. Just to get the juices flowing.
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Incoming students will receive a bulging package with items and info to help them stay on top of their sexual health.
Planned Parenthood will introduce a college credit card called the 'V-Card'. Swipers will receive 3% cashback when purchasing products from companies that contribute to Planned Parenthood.
Some example companies are: Nike, Starbucks, Groupon, Amazon, and CVS.
Chiara Gustafson // Copywriter