In order to bring greeting cards up to speed in the digital age, Words With Friends create Word-e's; an interactive social experience that let people create their own card depending on the word they played. 

case study

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the experience

Click on a Holiday to play the experience, or browse through the highlights below:

game demo


There's a lot of words in the dictionary that no one ever uses. So instead of coming up with an image for every single answer, we created a fun surprise for the lesser known words. 

Elaine Cox // Group Creative Director
Austin O'Connor & Phil Van Buren // Associate Creative Directors
Chiara Gustafson  // Copywriter