In 2017, Four Loko released a new line of flavored shots, just in time to take summer to the next level. They took to Facebook Live to announce the launch with an interactive paintball livestream. Promise the shots look more appetizing in real life. 

launch cinemagraphs

paintball livestream

To Launch the new line of drinks, Four Loko held a live Paintball Shoot on Facebook Live. Viewers were encouraged to 'Take their shot' by commenting on the livestream and dictating which objects they wanted destroyed. 


Travis Broyles // Senior Copywriter
Sadie Lesko // Co-Art Director