Schwinn helped pioneer slow transportation with their signature beach cruisers. We're always going fast, but to really enjoy something, sometimes you just have to kick back, relax and go slow.



For social media purposes, Schwinn decided to notify and respond to its customers the old fashioned way. Drop us a like and you'll have a 'thank you' notification in your mailbox. All  in three to five business days.


Place in recreational areas around metropolitan cities, the Firmstrong shop asks the consumers to do more than just buy a bike.  Users can try out our bikes for a short period of time. See what it's like to take some time to go slow for a change.  



Ainsworth Carrswad // Copywriter
Me // Illustrator