Schwinn helped pioneer slow transportation with their signature beach cruisers. We're always going fast, but to really enjoy something, sometimes you just have to kick back, relax and go slow.

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DIRECT MAIL

For social media purposes, Schwinn decided to notify and respond to its customers the old fashioned way. Drop us a like and you'll have a 'thank you' notification in your mailbox. All  in three to five business days.

POP-UP SHOP

Place in recreational areas around metropolitan cities, the Firmstrong shop asks the consumers to do more than just buy a bike.  Users can try out our bikes for a short period of time. See what it's like to take some time to go slow for a change.  

 

CO-CREATOR

Ainsworth Carrswad // Copywriter
Me // Illustrator